Ingredients play the ultimate part in product development. The right or wrong ingredients can make or break a product. Ingredients are what make up your product, so it’s so important to know where your raw ingredients are coming from. After being in the industry for a while, you begin to learn what locations are best known for which ingredients. That helps you to make sure you are truly sourcing the best of the best.
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Join us for an information guest blog post with Sara Smith, Motives Beauty Manager, to learn more about what goes on behind the scenes when developing Motives products. This post gives you a look behind the curtain of what all goes on in the cosmetics industry.
Motives Product Quality & Education
The world of cosmetics, skincare, and personal care is extremely exciting and fun; however, it can also be very challenging. The beauty industry is one of the most fast-paced industries out there, running right alongside fashion. With that being said, as a team working on the product development side of the business, we have to make sure to hit trends and come up with innovative concepts, while maintaining the highest quality and standards. For our beauty brands with Market America | SHOP.COM, we pay special attention to details — a few being ingredients, packaging, regulations, and formulations.
Importance Of Ingredients
Packaging Packs A Punch
Packaging is a big one, too. There is a lot of behind-the-scenes work that goes into deciding on the right package. You have to make sure the package is right for the product — aesthetically, physically and functionally. We do all types of different testing to make sure the package we use will work well with the formula of the product. Packaging can be one of the fun parts of the job, too! We get to play with fun concepts and work with the creative team on artwork for our seasonal palettes, like Thrill Me and Visionaire.
Going Global
With our market spread globally, regulations come into play with each product launch. Regulatory restrictions are different for every market, so our scientists here at Market America’s headquarters help us with making sure any product we decide to launch is acceptable for everyone. We do various ingredient and regulatory reviews to make sure we know the “ins and outs” of what’s in our products. Along with reviews, products in our international markets undergo consultant review and are filed with the respective government agencies for each country. We adjust and make changes as needed based on regulation restrictions.
Fantastic Formulas
When it comes to formulations, we take pride in making sure to develop the best possible product. We create formulas based not only on just color, but what benefits and characteristics we want. This really becomes prominent in our skincare lines since they are always very benefit focused. If we want a product that focuses on fine lines and wrinkles, we work closely with our science teams and vendors, while performing market research to decide what ingredient and formula is going to get us to where we want to be.
At the end of the day, there is truly an art to product development. It’s incredible to see all of the steps you have to take to get a product to market. While a fun journey, it takes an incredible amount of patience, follow up and teamwork. We are blessed to have an amazing leader, Loren Ridinger, and team to help us accomplish what we want. We strive to continue to bring you high-quality products at a competitive price.
Whether you're a beauty enthusiast, a skincare aficionado, or simply curious about the latest industry trends, these Lunch & Learn sessions are designed for you. Join us on Zoom as we uncover the magic behind our products and empower you to make informed choices for your beauty routine.
Whether you're a budding entrepreneur, a beauty enthusiast, or someone seeking to enhance their skills, Mondays are For Motives is the place to be. Join us on Zoom and embark on a journey of empowerment, education, and endless possibilities.
In today’s digital age, selfies are more than just a way to capture moments; they’re a form of self-expression and a powerful tool for building a personal brand. Whether you’re aiming for a candid shot or a meticulously planned photo, mastering the art of the perfect selfie can elevate your social media game. Here are some essential tips and tricks to help you take that flawless selfie.
Maybe if we break life down into categories, it will help us identify if we need to totally rebuild certain aspects, perhaps completely re-imagine, or maybe just simply reinforce.
As National Shampoo Week rolls around from June 7 to June 13, it's the perfect time to delve into the fascinating history of hair washing and the modern marvels of shampoo. This international event is dedicated to raising awareness about good hair care practices and helping everyone achieve their best hair days. Let's journey through the evolution of shampoo and share some expert tips to keep your locks looking luscious.
Making efforts to improve the lives of children all around the world.
This day aims to raise awareness about the importance of proper skincare and help people better understand their skin.
At Motives, our mission is to uplift individuals globally, helping them radiate both inner and outer beauty while also offering the chance to pursue their dream lifestyle. Recently Beauty Advisor Martha Tello-Rosser, who has used Motives Beauty Brand's products and resources to expand her makeup artistry business for years, shared tips on how she gets makeup to last for underwater photo shoots. Martha is breaking boundaries with beauty and continues to build her empire with others. Way to go, Martha! Thank you for inspiring us and constantly helping those around you to succeed.
Join us to learn more about Motives Custom Blend System.
What is is, who it's for and how you can benefit.
Don't miss out on this exciting journey through the world of beauty innovation. RSVP now and get ready to elevate your beauty knowledge every week with MA Beauty Brands!