I didn’t have anything to lose to gain more knowledge on how this could work into my lifestyle and growing business.
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I recently interviewed Licensed Esthetician, Professional Makeup Artist, and Independent Spa Owner Melody Sopa. She has incorporated Motives Beauty Brands to help service her clients on an entirely new level. Melody is breaking boundaries within the beauty industry and continues to build her unbreakable empire. Way to go, Melody! Thank you for inspiring us and constantly helping women around you to succeed.
How were you introduced to Motives?
I learned about Motives from a good friend of mine back in 2012. I was building my makeup Artistry business in the Milwaukee area and she was sharing how it would be such a smart business move- to get paid to use professional make up and to offer it to clients for home use. Naturally, I was skeptical. It almost sounded too good to be true! So, I told her that I’d need to get my hands on the makeup, wear it, and see how it applies on others. After working in the Nordstrom cosmetic department, I had a good understanding of what was good and what was lackluster.
What made you want to learn more and align yourself with Motives Cosmetics?
How have you leveraged education & business events to build your belief/ propel your success?
Being a busy full time Esthetician and makeup artist, taking advantage of our events is huge for me. I can only do so much on my own, so I do my best to keep my team plugged into trainings and events. This business is built for busy people, so having my team and guests plug into online or in person events is my saving grace.
In what ways has incorporating Motives into your business changed things for you?
I love educating my clients on internal and external wellness. After they start consistently using their new products, they fall in love! Why?! Because they work! And when you have amazing products that are actually working for people and helping them on a day to day basis, everything else falls into place. Motives is only one aspect of my business, and I love that I can help myself and my clients in more ways than makeup with Market America. So, because my spa business is all about skin, helping them get their skin and gut to be happy and healthy, makeup is like the cherry on top for them. Helping my clients feel more confident and beautiful and simply being a resource and support for them has inadvertently skyrocketed my sales and growth. It’s a no brainer for Independent Spa and Salon owners.
What do you feel is the best way to grow your business?
I believe the best way to expand is to lead by example. I have people reaching out that I shared Motives with five plus years ago telling me that they have watched me grow and are inspired by my business. I focus on education and helping my clients and being the product of the product, and constantly putting myself out on social media so others can’t help but see my growth in my business. So naturally, other people that have similar interests and are in the beauty industry are drawn to that and want to learn what I am doing to see if it is a good fit for them.
What are you most excited about in regard to long term goals?
I am most excited for continued health in myself and my clients and helping them with their skin care and beauty goals. As a licensed Esthetician, I meet hundreds of women who have skin struggles and feel completely defeated. They are sick of going to the mall and overspending on products that don’t work long term or trying to copy uneducated people on the internet to help them fix their skin problems.
I love that we stay on top of the trends in the beauty and wellness industries and that I get to help people with those top-notch products.
By leveraging Motives and Market America, I am able to help even more people financially, with their skin and makeup needs, and overall health and wellness. Simply by helping people, we get paid. I love that I can build an attainable dream life and with hard work and dedication with Market America, those dreams WILL come true! It’s only a matter of time.
Continue to follow Melody's journey on social media:
Facebook: Melody Sopa Artistry
Instagram: @MelodySopaArtistry
The income levels mentioned are for illustration purposes only. They are not intended to represent the income of a typical Market America UnFranchiseOwner, nor are they intended to represent that any given UnFranchise Owner will earn income in that amount. The success of any Market America UnFranchise Owner will depend upon the amount of hard work, talent, and dedication which he or she devotes to building his or her Market America Business.
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