According to Statista, makeup products represent 18.2% of the total global cosmetics market value and approximately 42% of the global cosmetic market is made up of skincare. Skincare and hair care products represent almost 60% of the global cosmetics market combined. What does this mean for us as beauty industry professionals? It means we should be offering our customers (and personally using) our exclusive branded haircare, skincare and cosmetics! This money is being spent ANYWAY, and we can further service our clients by offering them products to use at home that will uphold the integrity and quality of the service you are providing them.

In addition, by 2026, the global anti-aging cosmetics industry is estimated to reach $60.26 billion. This is another target for product use and sales that ties directly into beauty! Knowing all of this, I hope you realize that timing couldn’t be better for you to personally grow and evolve as an entrepreneur in the beauty industry, offering your clients products that support beauty from the inside out as well as provide an immediate boost in confidence and mood by having access to exclusive cosmetics that transform your client’s look at any moment. You can add so much value to your service as a beauty technician when you equip your client to look and feel their best every day, by teaching them how to use products that will transform both their look and their spirit.

Let’s review the curriculum offered by the Motives Beauty & Business Academy and get creative on how you can be part of the sessions that will be most advantageous for your current situation and also which ones will set you up for future success in supporting your long-term goals.

If you are new to the industry, or just looking for some clarity on what is currently happening – you’ll appreciate the depth of our segment in the MBBA Virtual Summit, The Evolution & Economy of the Industry. This is part 1 of 2 required for certification and is happening online only on Sunday & Monday, June 4th & 5th from 1-5pm EST

After participating in this segment, you’ll more than likely want to learn about some true, viable solutions to some of the current struggles that most industry professionals are facing – in which case, stay tuned for the Why our Brands & Business portion of the Virtual Summit! One thing that many industry professionals feel overwhelmed by, or simply unprepared for, is the technology portion of running your business and establishing your brand. In which case, you’ll find the B2B Technology Solutions portion of the Virtual Summit a super powerful way to round out the day.

To be honest, just listening in to Day 1 of the Virtual Summit is worth the time and ticket to attend, but you’d be silly not to take advantage of all of the content in Day 2! We’ll offer some tips on branding yourself and how you can leverage some of the products and technology to achieve even more success. In this industry, there are so many services and specialties, so one thing we recommend doing is creating professional alliances with others who offer the products and services that you do not so that you can add even more value to your treasured clients and keep them coming back because of their trust and the loyalty you’re building.

Part 2 of our Motives Beauty & Business Academy Curriculum is all about getting hands on with product and learning new techniques when it comes to including product as part of a professional service. You can attend this Certification Course one of two ways, in person with us in Lambertville, NJ or online as we will be live streaming the event!

Sunday, June 11^th we will open the day with an incredible segment on Beauty from the Inside Out, which will review nutritional information that supports healthy skin. Following that, we will roll into a Skincare Masterclass where we discuss Ingredients in the Recipe to Success! You’ll be sure to appreciate the deep dive on active ingredients to look for in skincare, what they do and how you can market to your clients since they’re already in the know! After this lively discussion, you’ll get to see Paramedical Esthetician, former Spa Owner and Motives Certified Trainer - Vena Pearson-Hudgins do a live demo on a client in order to showcase some of the products with the active ingredients discussed! We’ll wrap the day up with a fun segment on personal branding where you’ll receive a workbook to take you through mastering this for your own success!

Monday, June 12^th you have the unique opportunity to learn from the Makeup Maestro himself – Derrick Rutledge!

Derrick Rutledge has painted the faces of some of world’s most famous women including former first lady of the United States Michelle Obama, Beyonce, Chaka Kahn and is the current celebrity make-up artist to one of the most influential women in the world by the name of media mogul OPRAH Winfrey. Derrick Rutledge’s famous make-up techniques and approaches have graced the covers of countless magazines such as BRITISH VOGUE, TIME MAGAZINE, IN-Style Magazine and Countless O Magazine Covers to name a few. From the start - Derrick Rutledge’s make-up techniques have not only provided a blue print for celebrities, But for professional make-up artists, brands and the everyday woman alike. You'd be CRAZY not to take advantage of this learning opportunity.

Whew! What a lineup! We hope this was helpful in sharing some important information to help you make a decision on which segments are best for you. Please know that you'll get exclusive access to the recordings for both the Virtual Summit & Certification Course - for two weeks!

Quick RECAP on days, times and topics:

Part 1: Virtual Summit (Online Only)

Date: June 4th & 5th 1-5 pm EST

MBBA Virtual Summit: Day 1

•      Mission & Movement

•      Evolution & Economy of the Industry

•      Why our Brands & Business

•      B2B Technology Solutions

MBBA Virtual Summit: Day 2

•      Your Role as a Consultant

•      Personal Branding & Networking

•      Effective Appointment Setting

•      Discovery Meeting

Part 2: Hybrid Certification Course

(when registering, note if you plan to attend live in person, or virtually)

Date: June 11-12^th (10 am - 5 pm EST)

Venue: Lambertville Inn

11 Bridge Street – Lambertville, NJ 08530

MBBA Certification Course: Day 1

•      Beauty from the Inside Out

•      Skincare Formulations & Marketing

•      Skincare Masterclass

•      Product as it Pertains to Professional Treatments

•      Selling as an Extension of Service

•      Personal Branding Workshop

MBBA Certification Course: Day 2

•      Community & Culture

•      Marketing Materials & Manuals

•      Makeup Masterclass

•      Selling in Systems

•      Customized Solutions with Customblend

•      Expanding Distribution

With endless options for creative synergies, we invite you to explore this opportunity while networking with some of the best in the business! This is our last event for the year, so don't miss out and don't put your goals on hold until 2024! You deserve to go for it.