The MBBA made a stop in Buda Texas last week. Beauty professionals & Unfranchise owners received firsthand experience with Motives products and skincare along with professional training from some of our top industry professionals. A few of the speakers were Lisa Martin-Director of Field Development, Leigh Raeder-Motives Field Consultant & Master Cosmetologist, Martha Tello Rosser-Makeup & Hair Artist & Licensed Massage Therapist, and Vena Pearson Hudgins-Licensed Paramedical Clinical Esthetician.
Leigh and Martha kicked off the event by offering the Custom Blend Certification Course where attendees learned how the MOTIVES CUSTOM BLEND SYSTEM offers not only an incredible product that is healthy for your skin, but a turnkey system that provides the artist the ability to customize both the product and the experience. Basic Color Theory was taught so that attendees understood the purpose and intent of the various products that we offer in our Custom Blend Mineral Kits. The Art of Communication was also taught, as this is essential in creating long lasting client relationships. The entire class had the opportunity to follow along, step by step, in creating their own personalized custom blended liquid and / or mineral powder. They learned how to work together with a team to maximize sales at a ‘Blend Your Beauty Event’ and how to properly brand themselves and promote the product. Lastly, about the incredible income potential custom blend has to offer.
Leigh and Martha kicked off the first day of the MBBA explaining WHY Motives, what we have to offer and how to speak in themes. The attendees learned about the Motives unique partnership options & packages as they dug more into the beauty industry and why the MBBA is the perfect answer. They also learned not only how to effectively conduct a discovery meeting, and all of the tools that are available to them to help them.
On Day two, Lisa went over disc personality profiling and everyone learned how to effectively work with all of the different personalities. The day ended with how to implement with in professional accounts and how to offer on-going support. Attendees also got to experience a skin treatment with Vena and water resistant makeup application with Martha.
Here's more about the 4 core pillars that all attendees of the MBBA certification learned:
SOLUTIONS: SERVICE MENU, LEVERAGING TOOLS & TECHNOLOGY
We offer a true partnership with people who are educated on proven solutions, with all of the tools and technology to support the process, and are backed by a company that is full of integrity and has a proven track record for nearly 30 years! We will be the force behind the scenes, helping each individual business owner’s vision come into fruition.
SOCIAL GRACES: CREATING A SAFE SPACE, ENHANCING CLIENT EXPERIENCE
One of the most important skills to learn (and help bring into fruition with those you partner with) is how to customize the approach and implementation process with a beauty industry professional to make the entire experience an enjoyable success! We will shed some light on what the new reality is looking like for these businesses that are in the process of opening back up, so that you are not only empathetic, but empowering in the process. We will focus on how we can help the transition seem safe, intentional and organic (not awkward and uncomfortable!)
CLINICAL CONCIERGE: MAINTENANCE BUNDLES, SERVICE SOLUTIONS
Our ability to offer truly exclusive, best in class products that will not be undersold on the internet is a freedom anyone can appreciate! Cutting edge products that include ingredients with clinical studies, backed by an internet brokerage company, means that there is freedom to custom design product packages that can be integrated as part of the experience during a professional service or even curated as beauty bundles for at home use. During this summit, you’ll hear from industry professionals who are doing both and they’re sharing all their secrets!
SUSTAINABILITY: PERSONALLY & PROFESSIONALLY
What a unique and powerful opportunity we have to make our clients look and feel beautiful, while leveraging the time and talent of a uniquely diversified team. Together, we can all do and be better! We are a community centered around uplifting and encouraging one another, who all share a common thread of focusing on working toward a brighter future!
The Motives Beauty & Business Academy can help you maximize your relationships and business development efforts! It is critical to think and act differently in order to keep clients engaged and stay relevant in the industry! And whether it’s new products, edgy marketing strategies, or clever business building initiatives – you know the Motives Team is always coming up with extraordinary ways to empower Beauty Professionals and Entrepreneurs alike. We hope to see you at the next one!!
