I don’t know that I’ve ever been as excited about our beauty brands as I am this year! Our corporate team is dynamite with some power players who are making things happen with not only the best products, but world-class technologies. Pairing that with the fact that we’re focused on highlighting our community of Motives Beauty Advisors as the key feature in our marketing strategies, we’re truly a force to be reckoned with and an opportunity that cannot be beat.
Did you know that by 2024, the global beauty industry is expected to reach a value of US$863 billion? What that tells me is that beauty is big business and making people feel beautiful is something that truly brings so many joy. I love that today’s consumers are claiming their right to define beauty on their own terms. After all, it is an insight that will guide the beauty industry to grow and prosper in the future. Claiming your authentic beauty is the art of owning your uniqueness, not some unrealistic, unachievable ideal. What is more powerful than a global team of beauty entrepreneurs, committed to sharing their authentic selves with the world and on a mission to empower others to live a life by design?!
If you want to learn more about the business behind beauty, we're hosting a series of certification courses that you can leverage from anywhere in the world! We have a workshop on Sunday, Training on Monday and another workshop on Wednesday. After that - you're a Certified Beauty Advisor!
Motives Marketing Workshop
If you choose just one of the three trainings, let it be this one! If you do not want to major in beauty, you should attend this to learn about our unique partnership options that can attract someone who does. We’ll also help you navigate our new Marketing App, plus chat about the uniqueness of our brand and how to leverage the tools, education and ongoing support that is available.
Motives 1-to-1 Training
This training offers a tour of our collection as well as tips on how to create prosperous relationships by educating your clients. We will dig deep into the importance of proper sanitation of your cosmetics kit and offer you all the tools you'll need to conduct effective and efficient client consultations. After mastering the 1-to-1, we'll move on to the opportunity for leverage with having a fun and interactive event with your clientele and even offer an action plan to set you up for success moving forward!
The Art of Makeup: Guided Application Workshop
This workshop is designed to help guide you, step by step, through proper makeup techniques. Practice makes perfect, and we all look a little crazy before we feel beautiful!
You can maximize the impact of this division in your business by inviting some prospects and encouraging your team!
If you attend all three trainings, you’ll get your certification as a Motives Beauty Advisor. You can register here